Diane von Furstenberg’s eponymous clothing company joins the growing list of names that have sworn off fur in an effort to be more ethical and less exploitative toward animals.
Banning fur, angora and animal skins from the brand, DVF is taking part in the fashion industry’s commitment to put an end to killing animals in the name of fashion. The luxury brand is also working with the Council of Fashion Designers of America, Inc. (CFDA) on a “sustainability roadmap” that will help DVF find fur substitutes of good quality.
“We are committed to supporting the shift to a more ethical and sustainable fashion industry by providing the consumer with innovative and sophisticated alternatives,” DVF chief executive officer Sandra Campos said in a statement. “Beginning with 2019, DVF will not incorporate the use of exotic skins, mohair, angora or fur.”
Animal rights group People for the Ethical Treatment of Animals (PETA) continues to call on other designers to follow suit, reminding people that the methods to obtain fur are deeply inhumane. “We’re calling on any out-of-touch retailer still selling coats, collars, and cuffs made from tormented animals to get with the times and do the same,” PETA said on its website.