Most of the mainstream fashion titles have been playing it pretty safe for September, but leave it to W Magazine to produce a daring and unconventional cover for the most important issue on the calendar. Last year’s cover was bestowed upon Rihanna, who was photographed in a post-apocalyptic world. This year, Katy Perry vamps it up in Paris at night for photographer Steven Klein, with Edward Enninful on styling duty. Katy wears Saint Laurent on the special collector’s cover, which dynamically comes to life when scanned on W‘s new downloadable app, and serves up a completely different look on the second cover (after the jump).
W‘s latest innovation simply wasn’t enough to enthrall our forum members this month. “The cover shot looks like a still from a music video where she’s been caught mid-song. And enough with these not-very-nice short haircuts that people are sporting at the moment,” ranted tigerrouge.
“Seriously? What is that first cover? Secondhand embarrassment galore!! All of this is a definition of try hard!” slammed Miss Dalloway.
“She looks like Justin Bieber on the first cover. The second one is a cool digital concept. Why her and why September?” asked a dumbfounded mepps.
Sharing the same sentiments was forum member GERGIN: “I must say, I quite like the covers but what’s with her expression in the first cover? She looks like she just let out some gas…”
“I prefer the second cover but I like the mood and photography. Too bad it’s Katy Perry,” voiced kokobombon.
Not everyone was a hater, though. “Both covers are fab. LOVE!” said a delighted russianelf.
Guimon was mostly a fan, writing, “I love this! I’m a sucker for Klein. He can do no wrong in my eyes. What I don’t like about the cover is the wonky eye. If it wasn’t for that, it would have been perfect.”
Check out Katy’s accompanying cover story and let us know what you think here.