Kate Middleton may be the dream cover girl of every fashion magazine the world over, but since the Duchess of Cambridge refuses every cover request, Marie Claire South Africa took matters into their own hands to make their vision a reality. In a bit of a tongue-in-cheek way, complete with explanations of their methods and a disclaimer on the cover itself, Marie Claire used a body double and a team of five illustrators to create the cover and editorial featuring the princess in South African designs.
Forum members could barely believe what they were seeing. “This is the funniest cover and editorial ever! It’s so good,” jmrmartinho laughed. “I’m sorry but let’s say that this is… commitment!”
One thing’s for sure, this is certainly a way to get some attention. On the one hand, it feels unethical, and my first reaction was, “Are they serious?!?!” But the Marie Claire South Africa team is so up front about their actions and their methods that it can be tough to fault them for their innovation. Is this sort of thing really ok, though? At the end of the day, the magazine is still using Kate Middleton’s image to sell magazines without her consent.